About Us

With a heritage dating back to 1972,YousufSalahuddin (Serendipity) has grown to become a longstanding respected and recognizedpioneer supplier of luxury and commercial bathroom solutions.  After first establishing itself in 1972 in Manama Souq, the company has been relocated into more spacious premises in Exhibition Avenue, Manama, with 600 sqm of display area, to cater to the market demand following theboom in the real-estate sector in mid 70s.  Only a short distance from the original site, the new 1,300 sqm showroom in Khamis area, which was established in 2001,signaled a new era for the company, along with a Jacuzzi showroom of 400 sqm.

Serendipity has been born out of 44-years' market-leading washroom knowledge and expertise. Whether in terms of compliance, durability or design; our products meet and exceed all of the building requirements. We take pride in offering only high quality products which are not only durable but offer cutting edge design.  Excelling with a vast, exciting and innovative product range has led us to become one of the most pioneering companies in the Kingdom with many distinctive and prevailing brands including: Ricchetti (Italy), Sanitana (Portugal), Quaranta (Italy), Bellvista (Spain), Hispania (Spain), HDC (Spain), Porsalina (KSA), Saudi Ceramics (KSA), and more.

Our comprehensive range of WCs, washbasins, shower enclosures, bathtubs, jacuzzi’s, mixers, bathroom furniture, porcelain and ceramic tiles are guaranteed to provide customers with the right sanitary ware products that range from simply elegant to truly inspirational and extraordinary for any project, offering value, performance and design.  Supported by an experienced technical sales team,we pride ourselves on our expert knowledge of the sanitary ware and ceramic and porcelain tiles we supply.  Our extensive work with architects, builders and legislators has helped us develop the most comprehensive range of luxury and commercial bathroom and washroom products in the market today.

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Call Us : +973 17291111 / 17293392
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